Privacy & Responsible AI

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Privacy policy

Data collection. We collect personal information only when necessary to provide our services and communicate effectively with clients. This may include contact details, professional information and specific requirements for IT solutions.

Data use. We use the information solely to deliver our services, improve your experience and develop our offerings. We will not sell, rent or share personal information with third parties for their marketing purposes.

Data security. We use industry-standard physical and electronic safeguards to protect personal information from unauthorised access, alteration or destruction.

Your rights. Under UK GDPR you may request access to, correction of or deletion of your personal data. See Data Deletion or email privacy@m2-squared.co.uk.

Responsible AI policy

Ethical principles. We develop and deploy AI responsibly, anchored in fairness, transparency, accountability and privacy.

Transparency. We are open about the AI technologies we use, how they work, the data they use and how they reach decisions.

Fairness and non-discrimination. We work continuously to prevent, identify and correct biased outcomes.

Privacy and security. Our AI systems are designed with data protection and security from the outset.

Accountability. We monitor and evaluate the AI systems we deploy to ensure they operate as intended.

Engagement. We engage with clients, regulators and the wider community to understand and address AI’s societal impact.

Continuous improvement. We review and update these policies as technology and ethical standards evolve.

Contact

Questions about this policy: privacy@m2-squared.co.uk.